I have a friend who writes a blog for the local newspaper. The name of his blog is "The Uncompromised." He writes about people, services and products that he calls "Uncompromised." I read his blog whenever I get a chance and when I think of it. It usually has a positive, inspirational message. I always read it to give myself an edge or as a motivator to do a little more in my business. I always thought about how it relates to the way I run my business but never gave too much thought to the products and services we sell.
Of course we are always concerned about the quality of our products and services, I don't think there is another company around that cares as much as we do about customer satisfaction. I just never gave much thought to how much that word relates to the experience we are trying to provide at Capital Vacuums. That is until a customer told me that they would "never compromise" again when it comes to their vacuum cleaner.
The customer came into our store looking for a specific tool for his vacuum cleaner that had worn out form using it regularly. We didn't have the specific brush in stock but we offered a few other attachments and the option of ordering the exact attachment he was looking for. This was the customers response, " I was always one to purchase a cheap $100 vacuum and replace it with another cheap $100 vacuum. Then about Four years ago my father in law gave us an expensive $1000 vacuum. After using that vacuum for the past four years, I will NEVER COMPROMISE again when it comes to my vacuum cleaner."
Wow! Why didn't I think of that!
In the vacuum cleaner business and carpet cleaning business for almost 30 years and never once did I use those two simple words when explaining why someone would use our products and services. We'll leave the details about what uncompromised is to his blog (plus you'll probably know it when you experience it - if you are paying attention), but there are a few areas where most of us would agree there is no room for compromise and one of them is our home.
The quality of your vacuum cleaner is not something you want to compromise. As much as we may or may not want to use it or think about it, you will be using that vacuum cleaner for A Long Time!
Never Compromise, find the right vacuum cleaner for your home and your cleaning habits.
Look for the Vacuum Cleaner cleaner that;
- Cleans well - obviously very important to find the vacuum cleaner that gets the dirt out. Don't Compromise!
- Is EASY to use - you can have a vacuum cleaner that cleans well but if you can't figure it out or hate using it, what good is it? There are a lot of easy to use Vacuums available. Don't Compromise!
- Lasts a long time - you will be vacuuming for a long time . You should get a vacuum cleaner that is going to last. Instead of having to spend time at the repair shop or shopping for a new vacuum in a year or two. Get a vacuum that will last 10-15-20 years, they are available. Don't Compromise!
Be sure to find a "No Compromise" vacuum cleaner store. That is where you should get your vacuum cleaner. It might take a little time and a few visits but they do exist. Visit a few of the Vacuum cleaner stores in your area and you'll know if you are in a "No Compromise" store.
